![]() Such budget inflation is no doubt a strain on already tight marketing budgets, and this tends result in price increases. Watch collectors’ enthusiasm for brand ambassadors is dealt its final blow with the realization that the better the brand ambassador, the more money they are likely to be costing the brand. Given the sophistication usually required to appreciate mechanical watches in general (not to mention the keen social and business skills that helped those customers obtain the funds necessary to purchase those watches in the first place), most watch consumers are able to see right through fallacious or constructed brand personality traits such as those derived from hiring what is essentially a paid model (who may or may not even remotely be likable or relatable to a brand’s foundation of dedicated fans).Ĭhoosing a brand ambassador is a notoriously tricky move which often requires first an ego and then an ample budget. These stories appeal to customers who are presented with so many choices that they end up buying watches from a brand whose perceived personality they most relate with. The most successful traditional watch brands also have long histories so as to illustrate a personality that was formed naturally over the course of many generations. When you purchase a watch, you also purchase the brand. The problem is further compounded that, in many instances, fans of a watch brand have no interest in most entertainment or fashion press because they are generally male and of a certain age as to have more or less bypassed or graduated from those forms of media. Rather, these paid personalities are often an extension of someone’s ego who wants the brand to borrow from part of the personality those individuals often have created in the entertainment and fashion press (and in the eyes of the general public who follow those publications). With that said, brand ambassadors are designed to attract new customers to a brand in ways that often leave existing fans feeling alienated.īrand ambassadors rarely accurately mirror a brand’s true personality. I’ll start with a tricky one because brand ambassadors (paid or otherwise compensated “celebrities” who wear a brand’s products and are involved in at least some aspect of their marketing strategy) often do result in net gains for a brand from a business perspective. If you haven’t come across and become irritated by at least a few of the following issues, then you clearly haven’t purchased enough watches yet. If we agree that buying a good watch from a decent brand is the endgame (no matter how many times you repeat it) for most who are interested in quality timepieces, then let’s explore what I think are ten (in no particular order) of the most annoying things that piss off watch collectors in ways that seem to needlessly get in the way of our otherwise enjoyable horological pursuit. ![]() Being a watch lover and collector is a regular uphill battle with the real carrot on the end of the stick being the prospect of owning a stable of beautiful lifelong-lasting timepieces. ![]() In addition to dealing with the fact the rest of the world mostly doesn’t understand your frivolous-seeming yet authentic passion, you must cope with a universe of self-satisfying luxury brands, pretentious fellow collectors, and stuffy atmospheres that feel worse than the most conservative work functions – despite that people are there to enjoy celebratory items (watches). It isn’t easy being an enthusiast and customer of precious timepieces.
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